Shape up: male cheaters get fit for summer

A study conducted among 3,875 of our male members, reveals that nearly 7 out of 10 are getting in shape for the summer season.

The top three motivators for male cheaters to get in shape this summer are: to feel more attractive, wanting to meet new people during the holidays and to have better sex_._

How do they trim down their figures?

The men who answered the survey reveal that they do a couple of things to get fit for the summer months. The majority, with 69% of the votes, said they have started to exercise more, 42% said they make an effort to eat healthier and 31% said they are drinking less alcohol to make their bodies fitter for summer.

23% also said that they have more sex to burn extra calories, 12% meditate to find the balance between their body and mind and 11% try beauty treatments to make their bodies look better, among other things.

Preference in women

The surveyed men were also asked about how they like to see their lover taking care of her body. 81% prefer women who take care of their bodies; although 46% of these men said it is not the most important thing about a woman. Only 19% percent of the men who responded claimed that they didn’t care how their lover takes care of her body as long as the sex is good.

Founder and CEO of Victoria Milan, Sigurd Vedal, said the results confirm that being in shape makes men feel more confident and attractive.

“Soon the winter excess will be exposed, and that is precisely what members of Victoria Milan want to avoid. Because being in good shape for summer is not only directed at the women, men also want to feel comfortable and attractive. The mad race against the pounds has started, and everyone is in search for the body that will get them more attention, more adventures and better sex”, says Mr. Vedal.

SURVEY RESULTS

3,875 male Victoria Milan members from 22 countries surveyed

**Do you keep your body in shape the whole year? **Yes – 43%

No – 57%

Have you started putting more effort in during spring to make sure you have a better body in summer?

Yes – 70%

No – 30%

If yes, how do you prepare your body for summer? (multiple options)

I eat healthier/or diet – 42%

I do more exercise – 69%

I smoke less – 9%

I drink less alcohol –31%

I have more sex to burn more calories - 23%

I do meditation – 12%

I do beauty treatments – 11%

I walk more – 10%

Why do you like to look better in summer?

I feel more attractive – 31%

I like to be fit during summer – 18%

I think that being in shape results in better sex – 21%

I want to meet more people for some adventures this summer – 23%

Is it important to you that your lover keeps her body in shape?

Yes, I like it when my lover’s body is in the best shape possible – 35%

It is better, but not the most important thing – 46%

No, I don’t really care as long as the sex is good – 19%

Were you lazier about being in shape before you started to look for an adventure?

No, I feel the same – 15%

Yes, I care more about how I look now – 85%