Valentine’s Day: Sex toys for the lover, flowers for the wife

Wives can expect traditional gifts from their cheating husbands this Valentine’s Day, while mistresses are in for a more tantalizing (and expensive) treat, according to our new study conducted among 4,685 cheating husbands to uncover how their Valentine’s day will unfold. 

Just over three-quarters of cheating husbands surveyed will buy their wives a gift to celebrate Valentine’s Day, and nearly 60% will be expecting a gift in return.  In comparison, 61% will buy their mistress a present, but only 36% expect to receive a reciprocal gift.

Sexy and expensive items will be heating up bedrooms across the globe as illicit lovers accept offerings from cheating husbands this Valentine’s Day.

Sex toys are the number one gift for lovers with 19% of the votes (most likely inspired by the release of 50 Shades of Grey), followed by a good bottle of champagne (18%), designer goods (15%) and sexy lingerie (15%).

The most unlikely gifts to be received are home supplies, books and bath bubbles and salts with zero votes.

The gifts wives are most likely to receive are sweet – but boring.  Flowers (21%), a romantic dinner for two (16%) and chocolates (11%) will be on the shopping list for cheating husbands, leaving ironically in the last position the sex toys with a 2% of the votes.

Cheaters are investing more in their lovers too: gifts for mistresses are likely to set back a cheater between € 50,- to €100,-, while the budget for wives is just € 25,- to € 50,-

Founder and CEO, Sigurd Vedal, said the results show that husbands see the need to keep their wives happy, and their mistresses even happier.

“Suggestive and playful gifts that cost more money and take more thought are given to mistresses while wives are kept at bay with dull but delightful standards: dinner, chocolates, flowers.  Cheating husbands are smart and know how to keep their partners and lovers happy,” Mr Vedal said.

Results of the survey:

Global survey among 4685 male cheaters of VM

1. Do you ever give gifts for Valentine’s Day to your lover/wife? Lover Wife
Yes 61% 76%
No 39% 24%
_**If yes;  **_
2. What do you buy for your lover/wife for Valentine’s Day?
Flowers 10% 21%
Lingerie 15% 6%
Perfume 3% 3%
Chocolate 4% 11%
Teddy bear 3% 5%
Home supplies 0% 6%
Champagne 18% 5%
Book 0% 2%
Jewellery 3% 8%
Bath stuff 0% 2%
Gift card 2% 3%
Dinner for 2 7% 16%
Make-up 1% 3%
Sex toys (vibrator, love balls, handcuffs) 19% 2%
Designer goods 15% 7%
3. How much do you spend on a gift for your lover/wife?
€ 0,-  to €10,- 6% 5%
€ 10,- to €25,- 11% 16%
€ 25,- to € 50,- 29% 38%
€ 50,- to €100,- 30% 22%
More than €100 24% 19%
4. Do you ever receive gifts for Valentine’s Day from your lover/wife?
Yes 36% 58%
No 64% 42%

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